ruth kwan
copywriter
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d&ad

for the 2019 D&AD New Blood awards, the adidas brief brought up something very personal to my AD partner (sabrina lau) and me: as asian women, we face very specific stereotypes about what we should look like and how we should act. young female athletes are quitting sports because they don’t see any successful asian athletes. we wanted these girls to see a strong, badass woman and know that they can do that too. that they can fill her shoes.

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